LinkedIn is such a tease. The socialnetworking site for professionals emailed me --like I'm special-- to ask me to part of a member survey. The subject line was "LinkedIn Request for Expertise." LinkedIn called me an "expert." How nice. The email read, "Based on your profile, you are invited to contribute your thoughts to a short 10 minute research study on companies that operate in your field." I suppose my field could be described as "online advertising/marketing." Perhaps they saw me as an insider and thus worthy of their survey?

I don't know what caused LinkedIn to change their mind (besides the fact that I said my job title was Prank Monkey at the "Daily Planet") but, about an hour later LinkedIn emailed me again --this time rescinding their request for my "expertise." The subject line read: "LinkedIn Request for Expertise --Sent in Error."

Hmmpfh. I'm not cool enough for LinkedIn? The least cool site EVER?

The reason given was a bad link. A bad link? Couldn't they just include the right link this time? The dis-invitation stated: "This e-mail was, in fact, sent by LinkedIn, but unfortunately, it did not have a working link included in the email. Please note this was not a spam email, but rather, it was something that was sent to you in error."

It's like the biggest dork in high school invited me to a party than came up with a lame excuse for why he turned out the lights and made everybody be quiet when I rang the door bell. Pshaw.

But I must say I am surprised at the mild since of shame I felt for being UN-invited by LinkedIn. As if I would have clicked on the survey link in the first place. I'm not interested in being anybody's free employee (Facebook) or helping a tired job searching site improve their marketing tactics. I'm sort of insulted that LinkedIn would think I would have been chomping at the bit to fill in their online scantron.

But just blogging about it has made me feel better. Awwww. Thank you Motioncore.

So let's see how makes it to IPO first, LinkedIn or Facebook? If the Zuckerberg train pulls into the station first will anybody care about the little social networking job site that could?

iPad Kindle Killer.  The publisher who loved me.

iPad is on the market, even though I believe it is just a toy.  It is nothing but a anictode for Kindle lovers.  I still don't really feel like spending any money on this toy.  However, publishers still have lots questions on their head.  Something gotta give...

Media companies, especially publishers love the idea, and that is one of the reasons why iPad is getting the push.  The tablet is the Holy Grail, mesaih for media people.  It is portable, more visually interesting way to deliver news that can be constantly updated. It is exiciting to see what is  possible, especially in terms of presenting information, curating content in an collaborative environment -- the whole realm of things that magazine making is all about.  Creating content has always been a collaborative process.  This is where the publishing companies fail to understand that their audience wants to be part of that process now.  Their content wants be free, and audience wants to be part of the process.  

Kindle is made only for one purpose to read a book, and it felt like a stepping stone.  However, iPad was meant to bring devices together, which is to merge cell phone and laptop.  iPad fails big time.  It is lost in identity due to so many shortcomings.  The hardware manufacturers, and the publishers have to give what the reader wants, which is...  What have you done for me lately?

iPad tablets going to save the newspaper or magazine as we know it.  Of course not! Some believe publishing has too much carbon print.  Publishing is not green. However, books, magazines have different form factor.  Their purpose is totally different.  When you read a book, you consume information differently.  Web allows you to have different ending depending on the users background and desires.  Because, you can jump to variety of different sites, and resources.  A book allows you to consume information laterally, and it can create 'revolutions' through idealogy since it captures the reader in a lateral way.  It doesnt matter, if you jump pages, or chapters.  You still read in a lateral fashion.  I believe a digital format will achieve and create 'revolutions' in a different manner through masses.  They are two seperate entities because of form factor, and different presentation styles.  The new model win over the old one.  Because, above all the new model has two way feedback.  It is the basic in human factors.  You give input, you get feedback.

As a form factor, on a physical book, or with magaizine, these mediums have its shortcomings.  It is like a product that is not updated as far as a few problems the medium has.  You hear only the authors opinion, and you cant read the audiences reaction to it.  On the web, you have comments from the audience. Also, in a book you dont have ability to search and find the specific section. The index at the end of the book, or in the begining doesnt really solve this problem.

The future of the publishing wont be saved through kindle, or ipad.  It will be saved how publishing companies can iterate themselves with times so they can be relevant.  Will there be a platform for magazine makers and newspaper editors to reinvent how they're doing what they do in a way that's sustainable and interesting and exciting? In a lot of ways, I think yes.  However, this is comparing two exteremes such as church to state, or a block buster summer movie, to an indie.

I believe publishing model needs to be lean.  It should be given to the audience, where the content matters to them.  You could crowd source a content, a subject matter, where you allow many to write a prequel or a sequel, or even to improve the actual page.  An editor can analyze, and thread the pages in an continuing manner. Then you can publish it as a digital book.  If you prefer, you may have a novelty which is a physical book.  I believe that is the lean, mean publishing companies future.

Already there's a large movement of consumers generating all kinds of information online, and in many cases the quality is much higher than the content produced by large established institutionalized media companies. Especially when the content is produced by a team, who is aware of the traditional publishing, and embraces the new upcoming model.  This doesn't mean people don't trust newspapers, but publishers lost their exclusivity as an authoritative voice.

Content will be free.  Advertisers will pay for the first book.  After the book builds a fan base, then you have a following that might pay for the following volumes, or editions.  As long as the presentation is similar to physical book format, with added problems being solved.  In the digital format, you can read, watch the audiences/fans reactions.  You have search find functions.

Digital books can provide an opportunity to media companies because they could make it very easy for consumers. I read newspapers online.  I enjoy it very much because it's just magically there every day.  I know paper creates clutter, and slows one person down.  So I wont touch physical newspaper, unless it is given to me.

It's not about the packaged content and delivery.  It is about the content.  It doesnt matter even if it is easy for people to buy, I do think we're going to see growth in the paid-content world only when the publisher knows the reader and able to find that one person who cares about the given content and interacts with it.  This means very fragmented niche content, and big publishing companies will have all you can eat with one subscription, mix with events, and online advertisements.  The tremendous opportunity in finding new efficiencies in clusters, because you no longer have to be all things to all people. You should do what you do best.  Specialize in content, edit for flow, link, compile and distribute.

The online version of news and information in many ways pushes the envelope better than the print version. It gets there faster, it's instantly updated, it has search and find, audience can comment on it and often there's a video attached to it. And yet that improved version doesn't command a premium; in fact, it is free.  This free content allows publishers to see who is interested in this content.

If there's a Japanese expat in New York who reads a Tokyo daily newspaper every morning, the Tokyo paper gains two insights.  They are global force, and so it is content, and thats just the begining.  Tokyo daily newspaper chould get to this reader to pay because the information is obviously valuable to him, most importantly because he can't go to the newsstand and buy it.  However, there is still a problem.  When the information is online, the distribution cost drops tremendously for the publisher.  So, the publisher cant charge the same amount as a physical paper.

The written word is a live and thriving.  More people read more than ever.  Text is the primary format of the internet now, and it is physical counter part is different than digital. More and more text is flowing over to Motioncore every day in mass amounts. 

These publishing outlets needs to know that they will only get paid based on the value of their content to the readers and, of course, to the advertiser. The digital book format, or the online web content revenues will be a fraction of what the comparable traditional print publishers are, but that's just a reflection of the difference in distribution costs.

The future of publishing can be high-margin businesses. They might not generate $1 billion dollars, however they wont have the overhead of a traditional company.  Since, they are small, they will be nimble, agile, and can move fast.

I love main stream publications, whether it is books, or newspapers.  I am always on the look out for the next book on my list.  My friends complain that I have too many books.  However, stream of information from an audience that shares same values, and the idea of collaborative content from different walks of life will outlive a rigid traditional company.  The current state of media isnt about putting static pages of content.  The new pioneering frontier is about communication globally, collaborate together, and innovate rapidly.  Because of that traditional publishers need to be relevant.  Instead of holding to what they have, they need to adapt to their core audience and change the definition of content with their readers, or so called audience.

They should have only one goal that is to embrace their members, enable them to create and distribute content.  Civilizations have been build, revolutions have been congured with the old model.  The sooner they will embrace it, the sooner they will gain from the opportunity, and be relevant and fresh.

If traditional publishers believe iPad is their last chance.  This is the moment of hope, where they gain back the control of the audience. They are going to be in a shock and awe.

Book publishers need to learn how to survive in a free content flowing society, and harness their audience like many other industries.  They arent in Kansas anymore, and this is not 1960s.  There is something unique about vast amounts of access to information, and accepting change.

Around twelve years ago, it was hard to read content online due to low resolution monitors.  Then, high resolution monitors dropped in price and became available to everyone.  It is easy to read long form online compare to ten years ago.  The nook, kindle, iPad are little bit behind times, because it took a long time for them to realize what is going on, and they are scratching the wrong itch.

Yes, I think electronic readers and tablets are going to have a huge impact on the textbook business for the better but only with motioncore. Because students wont have to carry those death paper weights that cost more than $100. Now, a student can go to class with their mobile unit, and all their books are in their unit.  They can interact and collaborate with everyone in that classroom, and with classrooms that study the same content next city over, and share knowledge with students state lines, and across nations.  The mass amount of communication, and collaboration will move 'learning' to a whole different level.  It makes it bidirectional.  It is proven many times that students that learn online perform better than traditional methods.  This allows research materials to be gathered within minutes.  Students will gain insights to content, and even interact with it, and learn fast.

For those in the publishing industry, the sooner they harness this change agent, the stronger they can push ahead, and diffirentiate from the rest of the industry.  Then, there wont a big question about how they will stay in business.  For those who love accessing information and trading information, the current and up coming environment are great. Everyone will have efficient access to the written word.

Their position is to be nimble, to move quickly, to embrace technology, and to give their readers to interact with what they want when they want it.

From Classroom to libraries
People can acess librarires globally, check out a digital copy of a book. The digital version of the book would reside on the devices for three weeks and then disappear -- no overdue fines to pay!  How will library survive? In this structure, you have lots of room to grow.  Above all, you can leave your comments on checked out book, trackback, and subscribe to future comments about this subject.  Then, you can communicate with like minded individuals, collaborate with them, meet up with them face to face or have annual events.  All of a sudden one book becomes a club, and it is content becomes really a rich content.

If you care about people reading, you shouldnt care if it is newsprint, glossy, luster paper, or digital.  Content wants to be free.  When a library goes global, they dont really need to worry about their local city.  They are a full force global source.  Their user base becomes global, so does their bottom line.  This is so powerful, and this generation who embraces technology will make it happen.

When a musuem puts online version of their exhibit, it garners global presence. When this exhibit goes viral, the museum becomes viral.  So, is their digital books.  All of a sudden the book has an audience globally.  Furthermore, friends, and family members can share the same book and exchange notes, and comments.  You can take it further, and leave a voice, video annotation around a chapter.  If a reader stumbles across a text and wants read / watch others thoughts around that area.  They will have a full rich interactive experience.  This all exist today.  The technology is there.  However, only a fraction is using it today.

Instead of going to store, and increasing the carbon print in so many ways by driving, you can have it right there on your digital device.

Before Amazon's kindle, there were ebooks.  Stephen King tried a model where the first chapter was free, and you had to pay for each chapter around late 1990s.  Amazon took this and tried to make it mainstream.  It has really kind of pushed it with the ability to download any book and consume the first chapter for free and then decide whether or not you want to continue on.  Amazon also neglected the publishers, instead of uniting with them.

Lending digital books is something that everyone should all be able to do, too. And if your friend doesn't give the book back, you can call it back, and digitally transfer it back to yourself.

This allows smaller organizations to be in the same field as the big publishers.  Only the true specilazied good content will survive that has readers participating and improving these main articles, or adding prequel back stories, and adding sequels. A traditional media company but a mini-sized version of it with bidirectional feedback.

I think for the written word, the elements of it that make it successful -- the basics of typography, the quality of writing -- A good story structure haven't changed very much in hundreds of years. Human emotions havent changed either.  Clothing, the way people look comes and goes like a trend.  However, basic human needs and those fundamentals don't change when you're on the screen, whether you're looking at a tablet of the ten commandments or a Kindle, nook or anything like that.

However, when you add engagement, and two way feedback then you have a whole different model.  This current new model drastically increases your learning curve and the amount that you read. It gives you an option to carry and access data any place, any time.  You can read while I'm waiting on line, going through security, boarding a plane, any number of things. You can communicate and discuss and share the content, collaborate on a project.  Then, innovate and build globally.  Publishing is here to stay, however game style changed for the better.

In the case of Apple marketing rumor filled gimmick of a failed category, one click iTunes and hundreds and millions of credit cards already on file cant help them, compelling experience comes from engagement, where one person gets to communicate, collaborate, and the person learns something new and grows to innovate with many.  Then, cycle, rinse, repeat. A true mobile communication is in 360 degrees, so is Motioncore. 

Online you're always one click away from something free; on the tablet publishers might benefit from having a more captive audience and have a two way open communication.  They will gain when they invite everyone to the party globally, and have bidrectional feedback, edit for flow, compile, and publish the digital book.

Motioncore - Communicate, Collaborate, Innovate - Connect people in a way that is intuitive, efficient and fun

Welcome to the fastest, most powerful network that ever dared to drop three handy gadgets in one, right into your virtual lap!

What you have before you is more than just a social platform.  It is a revolutionary social network, a collaborative network, and allow us to blow our own horn a bit, a breakthrough innovative platform.  All that and more makes it the best network you'll ever use EVER-- yep, right from the beginning with your personalized start page, it's all love.  Here it is, your free web service, at your service. Bring your favorite media sources and online services together. Right here. Right now.

Stay connected and be more productive with family, friends, and team members.  Create your profile such that you have web-based communication, collaboration, and security applications working for you. You can access this baby at work, at play, in school or at home.

All your email, chat, social networking, calendar, documents, sharing, blogging, and your websites may be housed at Motioncore without using a single line of code.  Anything that matters to you is automatically updated everytime you visit your page.  Free, intuitive tools you can get to from anywhere with a single account.

Meet Fred. He's just another happy Motioncore user.

Fred enjoys spending time with his friends and likes to keep them all in his network. Fred's a reasonably responsible fellow. He frequently logins in to see what tasks he needs to do for the current "green" project he's been assigned at work. He also needs to find out how his Fantasy Football teaming is doing in the playoffs.

Fred dutifully updates his media folder and adds his revisions. He is able to view his friends' status on the project globally.  Being the fine teamplayer that he is, Fred collaborates with them on a brain storming session where they actively innovate and perfect the established project before its due.  And much more...oh so much more.

Truely, this barely scratches the surface of how you may use your profile.

Motioncore is a Revolutionary Social Network with multi-user collaboration capability. You can collaborate with the people you care about (and even with the ones you don't) locally, nationally, globally and really anywhere there is electricity and an Internet connection.... so just about anywhere. Visual video chat lets you select and listen to messages in whatever order you want - just like email.

A collaborative network encompassing a wide swath, provides you content from various mediums - music, video clips, and more.  Add to your collection by downloading music and video to your desktop and sync this folder to your profile.  Scroll through songs and content lists with a birds eye view.  Even browse your content using workflow. It's more amazing and useful than a suitcase with wheels!

The Breakthrough innovative platform uses contextual privacy to deliver rich HTML email, maps with GPS, and activity lists the most advanced way to innovate on a platform by narrowing down priority and publishing with ease.  Contextual privacy allows you to share specific content with the people you permit to see and share with you.  So, let's say you are a little bummed that your mother wants to join your network. Stay cool. You may allow her to see only your "family" section. She'll never know otherwise and you can keep whatever happened in Vegas, in Vegas and thus your social life seperate.

Visit any category such as news, business, games all in one window.  Motioncore gives you a personalized dashboard allowing you to collaborate, innovate and network with ease.  Motioncore.com is the startpage where millions of people around the world personalize and publish all aspects of their daily digital lives.  For companies, Motioncore's technology, distribution and premium dashboard help rapidly deliver brand reach and frequency as well as user-peronalized marketing campaigns.  For companies, Motioncore delivers secure, scalable personalized workspaces, portals, and industry dashboards where companies can exchange ideas relating to work, or daily life.  It is an exceptionally easy process system whether you need to communicate with internal teams, global partners, or simply third party vendors.  Anyone can get together to collaborate, innovate and network.

Today, Motioncore powers personalization for more than thousands of the world's leading brands, interactive agencies, companies, government organizations, non-profits and enterprises - serving customized content every month.  Motioncore has offices in Los Angeles, New York, and San Francisco.